NEXT Yacht Group —new branding and a new company structure for Maiora, AB Yachts and CBI Navi

NEXT Yacht Group, as the name suggests, has been established with an eye to the future, going beyond conventional paradigms to offer its own vision of excellence and a different, innovative interpretation of Luxury Lifestyle.

NEXT Yacht Group, as the name suggests, has been established with an eye to the future, going beyond conventional paradigms to offer its own vision of excellence and a different, innovative interpretation of Luxury Lifestyle.

NEXT Yacht Group is looking to take to the ultimate level the concept of onboard comfort and liveability, on Maiora yachts, and the thrill of a sporty personality combined with high-speed cruising in the utmost safety on AB Yachts. As for CBI Navi, the goal is to conquer the next frontier in the use of technology in steel boat building.

NEXT Yacht Group has the economic and financial standing of GB Invest Holding AG, a world leader in Information Technology and in the application potential of artificial intelligence and is now aiming to combine technological research with the bespoke approach of fully-custom products. NEXT Yacht Group is an integral part of a wider, strategic plan to invest in the top-end luxury hospitality sector, aiming to connect Viareggio and Forte dei Marmi, thereby uniting – under the Versilia skyline— the capital of worldwide boat building with the glamor of beaches and haute couture, and the historical Hotel Principe di Piemonte with the mellow charm of Maitò Beach, through the unique sensory experience offered by the best starred chefs.

NEXT Yacht Group will be taking part in the Cannes, Genoa, and Monaco yacht shows introducing not only its new company structure, but also its fresh brand identity. Considerable investments have already been made to renovate production sites, develop new models, and strengthen the design and organisational structure, coordinated by new CEO Gennaro Candida De Matteo.

nextyachtgroup.com



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